Asa McKee

Founder & CEO

A marketing executive, former professional skier, and entrepreneur specializing in brand development, digital strategy, and sustainable business growth. As the founder of Off-Piste Collaborative, he consults as a Fractional CMO for high-growth food and outdoor brands, leveraging his expertise in brand positioning, eCommerce, and customer acquisition to drive impact and authenticity.

Laura White

Director of Business Development & Strategic Partnerships

A natural collaborator, Laura helped scale MAD Greens from the ground up and has since supported the growth of purpose-driven brands across North America and Europe. At Palm Done Right, she led partnership growth while championing traceable supply chains and ethically sourced ingredients. Laura thrives at the intersection of strategy and mission, helping brands grow with impact.

Eric Clayman 

Director of Sales

A Food & Beverage industry business development specialist with a track record of scaling brands, from launching Udi’s Gluten Free Foods to driving growth at Dazbog Coffee. A passionate foodie and outdoor enthusiast, he balances his love for business with an active Colorado lifestyle and family adventures.

Riley Curran

Digital Art Manager

A seasoned Digital Art Manager with a passion for creativity and precision, crafting compelling visuals across multiple mediums